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An initiative by Epsilon Money
Historically, equities outperform most other asset classes over the long term.
Potential for Wealth Creation
Access to real-time price and performance data.
Transparency
What Makes Equity
a Game Changer
Ownership
You invest in what you understand and believe in.
Control
Choose where, when, and how much to invest.
Things to Know
Before You Start
You’ll need a demat + trading account
Stock prices fluctuate - volatility is part of the journey
Research is key - understand the company, sector, and numbers
Discipline, not timing,
drives success in equities
Our Partners
"Stock markets
are gambling."
Not when you research, diversify, and think long-term.
"It’s only for
finance experts."
Anyone can learn - you just need curiosity and right guidance.
"You need lakhs
to start."
You can start with ₹1000 and grow consistently.
Common Myths (Busted)
Common Myths (Busted)
"Stock markets are gambling."
Not when you research, diversify,
and think long-term.
You can start with ₹1000 and grow consistently.
"You need lakhs to start."
Anyone can learn - you just need curiosity and right guidance.
"It’s only for finance experts."
Myths
Facts
Related Blogs
Direct Equity
Own What You Believe In. Invest in Companies, Not Just Products.
FAQs
What is Equity?
Direct equity means investing directly in shares of companies listed on stock exchanges like the NSE or BSE. When you buy a stock, you’re not just parking money - you’re becoming a partial owner of that business.
It’s one of the most transparent and rewarding ways to grow wealth - when done right.
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